The Apollo takes a classic style and elevates it to another level. Our best selling design features the highest quality woods and components, endowing it with excellent sustain characteristics, sublime tone and playability by the bucket load. With an almost bewildering array of build options available, versatility becomes the Apollo’s middle name and whether you play rock, blues, country or indie, there’s an Apollo with your name on it.

The chambered body imparts the Apollo electric guitar with a full tonal character, lending itself well to a wide variety of musical styles, whilst the 3 bridge options, stainless steel frets and use of a Graphtech® nut all combine to produce an instrument that plays so effortlessly, it feels part of you.  


Configuration options are: H, HH, HSS, SSS

Bare Knuckle, Oil City Pickups, EMG and Seymour Duncan…

…or specify your own brand

  • Body: Chambered one or two piece body made from a fantastic range of carefully selected woods including Sapele, Maple, Walnut and Ash.*
  • Top: Select a one or two piece book matched top from an awesome selection of beautiful, highly figured woods. Our stocks include flamed, quilted and birdseye Maple, flamed Sapele, Bubinga, rippled Claro Walnut and Poplar burl.*
  • Neck: One piece or multi laminated neck from an extensive range of highly figured woods including Maple, Ebony, Rosewood, Shedua, Ovangkol and Wenge.*
  • Fingerboard: Choose from our fantastic range of stunningly figured woods. As well as Maple, Ebony, Rosewood, Shedua, Ovangkol and Purple heart*, man made wood replacements such as Richlite and Rocklite are also available.

*We have access to huge stocks of woods, so if you have any specific requirement please ask.

Standard triangular or block inlays in a range of figured woods or resin, Alternative inlay designs and materials plus custom 12th fret inlays are also available on request.

Stained colour bursts or solid colouring available with either natural oil or high gloss finishes.

Want to discuss a build of your own? Email us or call 01572 768036